Consumer-Friendly Camera Has 3x Optical Zoom Lens, Produces Megapixel Prints
PMA 2000, LAS VEGAS, February 3, 2000 - Continuing its tradition of offering quality, feature-laden digital imaging products for consumers making their first foray into digital imaging, Fuji Photo Film U.S.A., Inc. has unveiled the FinePix 1400 ZOOM, an entry-level digital camera with a 3x optical zoom lens and megapixel resolution.
Following in the design footsteps of the Fujifilm MX-2900 ZOOM, which successfully appealed to advanced amateurs with its SLR-type body style, the FinePix 1400 ZOOM mimics the traditional, point-and-shoot film camera design so familiar to consumers. Despite its inherited looks, the FinePix 1400 ZOOM is a true digital camera, boasting a standard 1.3 million-sensor CCD capable of generating a 1280 x 960-image file resolution, a 1.6-inch liquid crystal display for framing and image review and a removable, 4MB SmartMediatm storage card.
Just like a point-and-shoot film camera, the FinePix 1400 ZOOM has a bevy of automatic features that make it easy for just about anyone to pick up the camera and take pictures. For example, the FinePix 1400 ZOOM's Fujinon 3x autofocus power zoom lens is a snap to use. It has a range equivalent to that of a 39mm-117mm zoom in the 35mm format, allowing for a variety of framing choices including macro focusing from 3.5 inches to 2.6 feet. Other point-and-shoot features include automatic white balance, programmed exposure and automatic flash.
As time moves on and novice digital photographers look to have more control of their picture taking, the FinePix1400 ZOOM has numerous manual features, such as exposure compensation, manual white balance (for specific lighting situations), flash-on-demand, flash cancel, slow synch flash (ideal for night shots) and red-eye reduction.
"Digital imaging has grown by leaps and bounds over the last few years and there are many more consumers interested in the category. Unfortunately, many of those interested consumers haven't jumped in because they are unfamiliar with the design and features of current digital cameras," explained Darin Pepple, Consumer Products Manager, Digital Imaging Division, Fuji Photo Film U.S.A., Inc. "We surveyed consumers and asked them what they wanted most in a digital camera and the result is the FinePix1400 ZOOM. It has all the features of a first-rate digital camera with a familiar look and feel for mainstream consumers."
With three compression modes --fine, normal and basic -- the FinePix 1400 ZOOM can capture up to 23 images at the 1,280 x 960-pixel resolution on its packaged 4MB SmartMedia storage card. For accurate framing, the FinePix 1400 ZOOM provides both an optical viewfinder and the aforementioned LCD. With the camera's multi-frame playback feature, nine images can be displayed, all at once, on the LCD.
For fast and easy transfer of digital images to a computer, the camera has a convenient USB port. Once transferred, stored images can be enhanced using the Adobe PhotoDeluxe(r) Home Edition 3.0 image editing software that comes bundled with the camera. Powered by four AA batteries, the Fujifilm FinePix 1400 ZOOM will be available April 2000 for a suggested retail price of $399.
About Fujifilm Digital Imaging
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes.
What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.
SmartMediaTM is a trademark of Toshiba, Corp.
Adobe® and Adobe PhotoDeluxe® are trademarks of Adobe Systems Incorporated.
