FUJIFILM DEBUTS THE FINEPIX 4700 ZOOM:THE FIRST CONSUMER DIGITAL CAMERA WITH FUJIFILM'S SUPER CCD TECHNOLOGY
Pocketable, 700 Series Model Delivers 4.3 Million-Pixel Image File, AVI Video with Sound
PMA 2000, LAS VEGAS, February 3, 2000 - Today, Fuji Photo Film U.S.A. Inc. will provide the North American market with its first public look at the FinePix 4700 ZOOM, the company's first consumer digital camera to feature its new Super CCD image sensor technology.
The latest product in Fujifilm's signature 700 series of pocketable digital cameras, the FinePix 4700 ZOOM has a .58-inch Super CCD that generates a 4.3 million-pixel picture file
(2400 x 1800). In addition to its multi-million pixel image resolution, the FinePix 4700 ZOOM can also playback up to 80 seconds of AVI video with sound.
These groundbreaking features are possible thanks to Fujifilm's proprietary Super CCD technology. Recognizing a glass ceiling in the conventional charge-coupled device (CCD) design, Fujifilm developed a new, radically different CCD with larger, octagonal-shaped photodiodes situated on 45-degree angles. This pattern increases sensitivity, improves signal-to-noise ratio and offers a much wider dynamic range, all attributes that result in sharper, more colorful digital images.
"The FinePix 4700 ZOOM truly takes digital imaging to the next level, delivering image resolutions and print pixel counts never before seen in a consumer digital camera," said Darin Pepple, Consumer Product Manager, Digital Imaging Division, Fuji Photo Film U.S.A., Inc. "And by generating larger image files, we think the FinePix 4700 ZOOM will change the way consumers judge digital cameras, focusing more on printable image quality and less on the size of the CCD."
Though it can work as a simple, point-and-shoot camera, the FinePix 4700 ZOOM has many of the same features and controls found in the best of today's digital cameras. It has a fast (f/2.8) 3X Super EBC Fujinon aspherical zoom lens with a focal length equivalent to a 38-114mm zoom on a 35mm camera, while offering macro capability to 11.8 inches. Thanks to the Super CCD, the optical zoom is supported by a digital zoom that responds in .2x steps, producing a smooth effect similar to that of an optical zoom. In addition, the FinePix 4700 ZOOM benefits from improved electronics that saves power and both boots the camera and cycles images in less than two seconds.
For ease of use and accurate exposure in typical shooting situations, the FinePix 4700 ZOOM offers five programmed exposure modes: auto, portrait, scenic, night scene and full manual. For total user-control of the camera, there are three metering modes -multi, center or spot -- and 64-zone TTL metering with programmed auto-exposure and exposure compensation for accurate exposure under the most challenging of lighting situations
Shutter speeds of the FinePix 4700 ZOOM range from 1/2000 second to three seconds and it carries an adjustable ISO sensitivity of 200/400/800. The camera's pop-up flash, which is effective to a distance of 11.5 feet, provides five modes: automatic, red-eye reduction, flash-on-demand, flash cancel and slow synch flash for motion effects.
The FinePix 4700 ZOOM records JPEG images at three compression levels - fine, normal and basic - and depending on the image compression selected can record 8, 18 or up to 45 images, respectively, on its bundled 16MB SmartMediatm card at the 2,400 x 1,800 resolution. If additional storage space is required users have the option of recording images at either 1280 x 960 or 640 x 480 resolutions. For fast and easy transfer of images, the camera has a convenient USB port.
The compact FinePix 4700 ZOOM (3.1" W x 3.8" H x 1.3" D) weighs in at a slight nine ounces. Two AA alkaline batteries power the camera and as an added value, Fujifilm will bundle two rechargeable, nickel-metal hydride batteries and a quick charger along with the camera. Also included in the package is Adobe PhotoDeluxe® 3.0 Home Edition image editing software.
The Fujifilm FinePix 4700 Zoom will be available April 2000 for a suggested retail price of $999.
About Fujifilm Digital Imaging
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes.
What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.
SmartMediaTM is a trademark of Toshiba, Corp.
Adobe® and Adobe PhotoDeluxe® are trademarks of Adobe Systems Incorporated.
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