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RANGE OF DIGITAL CAMERAS

FUJIFILM SHOWCASES BROAD RANGE OF DIGITAL CAMERAS AT PMA 2000



• MX-1700 ZOOM Digital Camera: Smallest digital camera with an all-glass, 3x aspherical zoom lens
• MX-1200 Digital Camera: Produces 1.3 million-pixel file for under $300
• DS-260 HD -- the "Big Job": Tough digital camera for the weekend warrior
• MX-2900 ZOOM Digital Camera: Digital camera with a SLR Feel, Features and Controls

PMA 2000, LAS VEGAS, NV, February 3, 2000 - With the addition of the new FinePix S1 Pro, FinePix 4700 ZOOM and FinePix 1400 ZOOM, the Digital Imaging Division of Fuji Photo Film U.S.A., Inc. brings one of the industry's most diverse lines of digital cameras to PMA 2000. With a variety of digital cameras for all lifestyles and personalities, Fujifilm is making it easy for everyone - from the digital imaging beginner to the weekend warrior and the advanced amateur - to enjoy digital photography.

The award-winning MX-1700 ZOOM is the first pocketable digital camera with an all-glass aspherical zoom lens. The MX-1700 ZOOM delivers pinpoint image sharpness and improved optical quality while eliminating aberrations, vignetting and light fall-off. Features include a 1.5 million-sensor CCD with RGB color filters. The MX-1700 records images at 1280 x 1024 or 640 x 480 resolutions, and the 3x aspherical zoom lens delivers 35mm equivalent of 35-114mm coverage. Ideal for the style and quality-conscious digital photographer, the MX-1700 ZOOM has a manufacturer's suggested retail price of $599.

For digital imaging beginners, the Fujifilm MX-1200, a digital camera with a 1.3 million-sensor CCD, records images with brilliant color and detail at resolutions as high as 1280 x 960 pixels. At a $299 suggested retail price, the easy-to-use MX-1200 is the perfect entry-level model for novice digital imaging enthusiasts.

Fujifilm is also showcasing the MX-2900 ZOOM, a SLR-styled digital camera featuring a 2.3 million-pixel print resolution, 3x optical zoom lens and a host of photographic controls for advanced amateur shutterbugs. Weighing 12 ounces and measuring 5.1 (w) x 2.7 (h) x 2.35 (d) inches, the MX-2900 ZOOM carries a suggested retail price of $899. This price includes the bundled Adobe PhotoDeluxe® 3.0 Home Edition software for advanced image manipulation.

The DS-260 HD, also known as the "Big Job,"; is a rugged digital camera that is ideal for hikers, bikers, boaters and other outdoor enthusiasts. In addition to being dust-proof, impact and water resistant, the DS-260 HD features a 1.5 million-sensor CCD, 3x optical zoom and Fujinon EBC glass lens. The DS-260 HD weighs a sturdy 22.9 ounces and measures 5.7" (L) x 4.2" (W) x 3.9" (D), and is available for a suggested retail price of $1,199.

All consumer-oriented Fujifilm digital cameras include Adobe PhotoDeluxe® software and removable SmartMediaa storage cards which, when inserted into the Fujifilm SmartMediaTMFD-A2 Floppy Disk Adapter or SM-R1 USB Card Reader, transfer digital images to a personal computer.

For more information regarding Fujifilm's digital imaging products, please visit Fujifilm at PMA 2000 Booth #D101, the company's Web site at www.fujifilm.com or call at 1-800-800-FUJI.

About Fujifilm Digital Imaging
As the first manufacturer to offer a digital camera with removable storage media and the developer of the Super CCD technology, Fujifilm is a recognized innovator of high-quality, high-performance digital imaging products. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes.

What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications which, in turn, allows for clear, crisp images of pleasing color.

SmartMediaTM is a trademark of Toshiba, Corp. Adobe PhotoDeluxe® is a trademark of Adobe Systems Incorporated.

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