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FUJICOLOR QUICKSNAP WATERPROOF

FUJIFILM MAKES SPLASH WITH NEW FUJICOLOR QUICKSNAP WATERPROOF ONE-TIME-USE CAMERA
Camera Even Easier to Use at Beach, Pool or the Slopes to Catch the Fun

PMA 2000, LAS VEGAS, NV, February 3, 2000 - Fuji Photo Film U.S.A., Inc. is making waves with a new Fujicolor QuickSnap Waterproof 35mm one-time-use camera. With a new contoured body shape and colorful, fun packaging, the QuickSnap Waterproof is perfect for snorkeling excursions, skiing the slopes, pool side fun or other outdoor activities.

The new Fujicolor QuickSnap Waterproof one-time-use camera features a rounded body that is easier to hold while taking a picture, as well as an optical viewfinder making composing your photo a snap. Completely waterproof, the new camera can now take great pictures at depths of up to 17 feet, letting water sports enthusiasts worry about having fun and not how their pictures turn out.

The Fujicolor QuickSnap Waterproof 35mm one-time-use camera features a big-size lever-type shutter release on the camera face and a top-mounted film advance knob for convenient access making it simple to use - even with gloves on. The camera also has a rubber wrist strap that makes it easy to keep hold of the camera at all times.

With bright new packaging, the Fujicolor QuickSnap Waterproof is sure to appeal to everyone. A turquoise blue transparent casing surrounds the camera, protecting the film and mechanisms from water, humidity, dust, dirt and sand. The shutter release and advance knob are bright green.

Packaged with 27 exposures of Fujicolor Superia X-TRA 800 film, the QuickSnap Waterproof one-time-use camera delivers vivid colors and excellent sharpness.

"The new design and packaging for our popular Fujicolor QuickSnap Waterproof makes this camera the perfect companion for consumers to use for sporting and leisure activities. Consumers will find this camera consistently delivers quality images in conditions where they can't take a regular camera with them," said Al Day, QuickSnap Brand Manager, Consumer Markets Division, Fuji Photo Film U.S.A., Inc.

Fujifilm's new Fujicolor QuickSnap Waterproof one-time-use camera will be available summer 2000 for a suggested retail price of $14.95.
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